An internal dashboard for our own e-commerce stores

What this site is

md-dashboard.com hosts a private dashboard used only by our own team. It is not a product. There is no sign-up, no trial and nothing to buy here — every page beyond this one requires a password held by our staff.

The dashboard answers one question for the people who run the company: is each store making or losing money today? To answer it, the dashboard brings together three things that otherwise live apart — the orders each store takes, what we spend on advertising, and what the goods cost us.

The data it reads

• Shopify — orders and revenue for each of our stores, read through each store's Admin API.
• Google Ads — advertising cost and campaign performance, read through the Google Ads API. The dashboard reads this data only; it cannot create, edit, pause or delete campaigns, budgets or ads. Every account it reads belongs to M&D Group and sits under our own manager account.
• Our own records — supplier invoices, which give us the cost of the goods we sell.

Revenue, minus advertising cost, minus cost of goods, gives profit per store per day. No single tool gives us that figure, because the revenue and the cost of goods live outside the advertising platforms. Joining them is the reason the dashboard exists.

Who uses it

The owners and operations staff of M&D Group — fewer than ten people, all of them employees. We do not offer, sell or license the dashboard to anyone outside the company, and we do not provide advertising services to clients. No advertising data leaves the company.